Lancer Skincare

Lancer Skincare was looking to boost its status from Hollywood cult classic to mainstream luxury staple.

• Researched, wrote, and pitched extensive social media strategy that leveraged performance data, market benchmarks, buyer personas, and brand goals

• Ideated short and long term creative strategy to boost the brand’s digital presence

• Communicated concepts, ideas, and rationale with clients and internal and external project stakeholders

• Managed a community manager and oversaw the daily social media calendar spanning Facebook, Instagram, and Twitter using the Loomly platform

• Senior copywriter for campaigns, social media, and video content

• Monitored social media analytics and delivered meticulous bi-weekly metrics reports

• Produced photo and video shoots by casting and managing: photographers, models, HMUA, talent, prop stylist, fashion stylist, location, and catering.

• Remotely produced and coordinated in-clinic photoshoots in Lancer’s LA clinic